Who We Are

ASAP Billing’s mission is to increase accessibility to health care for physicians and patients. We are passionate about enabling both physicians to improve lives and patients to get the help they need.

ASAP was founded in 2008 by our CEO, Sonuka Sendhey. Based on her decade of experience working with health care providers, Sonuka saw an opportunity to better support them with a new approach to medical billing. By prioritizing true partnership, attention to details, and rapid outcomes, ASAP quickly became a leader in the medical billing industry.

In 2021, Sonuka’s son, Rayhan Sendhey, became involved with the business as he saw an opportunity to bring the benefits of ASAP to more people. He brings experience with strategy consulting and data science at Fortune 100 healthcare companies. Since joining ASAP, Rayhan has helped developed frontier technologies that leverage AI to increase performance and speed.

We are excited to continue partnering with people who are passionate about improving patient lives. If you are interesting in learning more about ASAP and how we can help your business, please get in touch.